About Us

Born out of a dream in Texas in 2022, JALATV is the creative vision of fashion enthusiast Alia Hansen—a woman who believes that fashion should be joyful, expressive, and inclusive. What began as a one-woman studio specializing in hand embroidery and hand-painted prints has blossomed into a fast-fashion brand that celebrates individuality, femininity, and the little details that make a big difference—yes, even pockets.

Inspired by the glamour and exuberance of decades past, JALATV infuses nostalgic charm with modern flair, creating designs that blur the line between day and night. Each piece radiates a “life-of-the-party” energy—whether it’s embroidered lace that catches the light just right, or a flowing silhouette that feels as good as it looks.

From bold prints to delicate textures, from confident cuts to curve-loving fits, JALATV brings a "make you happy" fashion philosophy to life. Our collections are made for every woman—every age, every shape, every moment—designed not just to be worn, but to be felt.

With an ever-growing presence online since 2024, JALATV is more than a brand—it’s a celebration of women, style, and self-expression. And as we grow, we’re committed to doing it sustainably—because the future of fashion should be as beautiful as the clothes we wear.